Marketing At Retail Research and Metrics

Limiting Risks in the Retail Future By Laura Davis-Taylor, December 10, 2008 Charting a Path to Engagement and MeasurementAshley Swartz, the Senior VP of New Media at media firm PHD, was the keynote of the Digital Signage East trade show and conference, in Philadelphia in September. It was a speech to More..
The Future of the Retail Transaction By Lily Lev-Glick, July 1, 2008 Converging Pre-store and In-Store Selling Platforms  Flashback to 1995 and I'm knee deep in data working on what would turn out to be one of the most quoted statistics in the in-store marketing industry: "Two-thirds of More..
In-store Content Strategy–Defining What Works March 27, 2008 Beware "One Size Fits All" By Laura Davis-Taylor Finally, digital signage for retail is becoming an accepted media. As our medium becomes more established, however, there's no surprise that it's starting to creep along the More..
Retail–at the Crossroads January 17, 2008 Retail–at the Crossroads Will New At-Retail Tools Be Brought Forward, or Retreat, in Tougher Environment? By Laura Davis-Taylor At year’s end new year’s beginning, I’ll cut to the chase. Numbers are being crunched,  and budgets More..
Shopper Media Survey April 12, 2007 When it comes to evaluating shopper media, marketers believe ROI measures would be vastly superior to GRPs. Right now most would be happy to get either one. Performance metrics linked to sales and profits are twice as desirable More..
In Search of the At-Retail Model By Laura Davis-Taylor, December 21, 2006 Last month, we looked at lessons learned from the Internet as a new media tool that has relevance to the marketing at retail opportunity. One of the points I made was in relation to "dumping" the advertising rates in order to More..
VNU Announces Nielsen In-Store December 21, 2006 VNU has announced plans to launch an in-store measurement service built on the P.R.I.S.M. (Pioneering Research for an In-Store Metric) study conducted in early 2006 by a consortium of retailers and manufacturers led by the More..
MARI Launches December 21, 2006 Sponsored by leading brands Coca Cola, Diageo, and Unilever, along with a fourth unnamed brand, the first field trial for the Marketing at Retail Initiative (MARI) has been launched by POPAI UK and Ireland in Morrisons More..
Apollo Taps Wal-Mart December 21, 2006 Arbitron Inc. and VNU has announced that Wal-Mart has signed a subscription agreement for the pilot panel of "Project Apollo," the single-source, national research service based on Arbitron's Portable People Meter system and More..
Marketing At Retail Initiative Ramps up for October Launch By Guy Vaughan, October 13, 2006 It's no small task—given to me by the editors of this magazine: update the readers on the latest industry efforts to develop shopper engagement metrics models, including the efforts of the Marketing at Retail Initiative (MARI). A More..
Eye-Tracking to Measure Retail Response By Juergen Bluhm , October 13, 2006 Research shows that more than two-thirds of purchase decisions are made at retail, as the shopper stands in front ing and merchandising play an important role in the impact on buying decisions, and the challenge is to communicate More..
Digital Media: Measuring Up By Bryan Thompson, SVP of Operations RetailOne Inc. , October 13, 2006 Digital media has rapidly evolved with the growing expectation on the part of many consumers that the kind of information and interactivity that they have come to expect from their home computers should be available to them in a More..