From the Editor

Market Scare? Go for Market Share By David Keene, Executive Editor, December 10, 2008 Earlier this year, as clouds were gathering around the financial industry, but before the more dramatic events of September, I put on something of a Chamber of Commerce hat, over an economist’s suit, in a letter on this page, and More..
New Kid on the Block By David Keene, Executive Editor, July 1, 2008 As we come off the spring trade show season and finally get time to… how do I put this? Men don't really shop, do we? If I listen to the current agency jargon, I'm not sure I exist at all. In agency speak the shopper is now More..
Content is Not King March 27, 2008 Content is Not King By David Keene, Executive Editor As a well-known and unabashed promoter of "digital signage" in retail over the years–not the technology-for-technology's-sake kind, but a firm believer in the new medium as a More..
The New Rules of Engagement January 17, 2008 The New Rules of Engagement David Keene Year-end year-beginning in this industry is always tied up in the peculiar dynamics of the retail trade, where so much of the year’s profit is made after Black Friday, and in the More..
Through the Retail Looking Glass April 12, 2007 By David Keene Executive Editor As we delve deeper and deeper into the issues at the heart of the new marketing shift to the retail space, it keeps getting "curiouser and curiouser". And I get that feeling, like Alice, More..
Follow the Leaders By David Keene, December 21, 2006 The response to the premier issue of Marketing At Retail magazine has been so overwhelmingly positive that I'm still busy thanking all the industry players who contributed to our launch both in these pages and with their support, More..
The Last Frontier By David Keene, October 13, 2006 There could be no more fortuitous time to launch Marketing At Retail magazine. The strong market forces that have rocked the mass media, personal telecommunications, and production-through-distribution consumer goods models are More..