Featured Articles

Strategy That Drives Execution at Retail By Matt Baker, AMD Industries, December 10, 2008 Finding the Sweet Spot Between Brand, Retailer and Shopper I must confess, I am a little unnerved by the letters R-F-Q and to a lesser extent even R-F-P. When companies send me an RFQ I can only assume they missed the “Real More..
Bridging the Great Divide By Andy Edelman, Visual Image Display, December 10, 2008 Holistic Solutions at Retail Amidst all the buzz about the changing nature of marketing at retail, whether from a technology standpoint or with the tectonic shifts of marketing money among retail media internet out-of-home More..
POPAI'S 2008 Night of Honors Awards July 1, 2008 The Marketing at-Retail Industry Hails Executives and Achievers Held Thursday, June 5, at the Hyatt Regency at Penn's Landing in Philadelphia, PA, the POPAI 2008 Night of Honors recognized leaders and achievers. POPAI - More..
The Changing Retail Dynamic March 27, 2008 Finding the Ideal Equilibrium Among Brands, Retailers and Consumers.  By Matt Baker, AMD  I think we've all had our share of look alike trends reports–usually very topical and statistic-heavy but generally leaving us with More..
Reinventing the Brand, from Square One March 27, 2008 Taking New Product Testing out of the Lab and into the Store By Lily Lev-Glick, Perception Research Services. In the new retail marketplace, where attention has shifted, ostensibly, away from traditional advertising tactics and More..
Integrating All Consumer Touchpoints March 27, 2008 Building Brand, Not Confusion By David Polinchock, Brand Experience LabThere has been an explosion in consumer touchpoints because of the proliferation of technology-driven channels like the internet, kiosks, digital signage. More..
Beyond Segmentation January 17, 2008 By Matt Baker, AMDMotive-Driven ShoppingThe holy grail in marketing has become:  join in a dialog with the shopper instead of targeting them with prefabricated messages, so we can capture more of the nuances driving buying More..
Marketing@Retail: the Demise of the Target Consumer April 12, 2007 Marketing@Retail: the Demise of the Target Consumer In Search of the New, Opt-In Consumer By: David Sommer, MEC Retail Mediaedge:cia Advertising executives used to talk obsessively about “reaching” consumers.  “Who is our More..
Traking Success In-Store By Jason Friedman, Creative Realities, Inc., December 21, 2006 One of the more intriguing new tools to grab the attention of the retail industry in recent years has been Radio Frequency Identification (RFID). Originally seen as a means of controlling backroom inventory, it is increasingly More..
Tagged and Delivered: RFID Delivers for AVA AG December 21, 2006 Smart point media AG designed a network of screens in German department store AVA AG, linked to a system that tracks shoppers through RFID tags within shopping carts to record shopping habits and measure ad effectiveness. The More..
Designing Globally, Winning Shoppers Locally By David Keene, December 21, 2006 Even as the store wars between the video game manufacturers continued to heat up going into the 2006 Christmas season (with the late launch of the Sony PS3 in November), one contender grabbed top honors in two of the in-store More..
The Brand as Experience By David B. Polinchock, Brand Experience Lab, October 13, 2006 When you look at the profound changes occurring in both the retail and media spaces it's only logical to explore how they are going to impact each other. The first place to look is the technology that it is driving much of the More..
Experimental Marketing By Jeff Sheets, Brigham Young University, October 13, 2006 With all of the creativity, craftsmanship of communication, and the visual style of high stakes advertising, today's commercials and advertisements are great examples of how to produce a really solid brand message. However, a More..
Summer Spectacular By Ellie Hanford, Ellie Inc., October 13, 2006 Objectives: Upon undertaking this project we knew the goal: create an innovative piece with big in-store stopping power. Summer is always a big promotional time for Coca-Cola. The product really lends itself to outdoor fun, so More..