Sad News for PRISM
By Laura Davis Taylor
Last Friday's news about the demise of the PRISM program came as a shock to many of us. It appears that it's due to lack of funds, not surprising given the state of retail right now. But what strikes me as odd about this is that it's totally incongruous with the dramatic increase in both interest and funds in the marketing at retail space. In support of this point, AdWeek recently published an article about how, after years of being overlooked, this space is finally proving that it can de liver the goods. A few stats from it: * According to a study by the Grocery Manufacturers Assn. and ...
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