http://www.marketingatretailnews.comen-usThe Resource for Education Technology Leaders.Copyright 2008 Newbay Media, LLC. All rights reserved.http://www.marketingatretailnews.com/article/35124.aspxThe In-Store Marketing Expo (Sept. 6-8 at the Navy Pier, Chicago) will feature as its keynote,  “Blueprint for a New Era: The Retail Commission on Shopper Marketing”, Wednesday, October 7, 2009, 9:30 – 10:30 AM. Registration for the In-Store Marketing Expo :http://www.instorexpo.comThe keynote breaks from a traditional keynote model, in that it will present the three members of the Retail Commission,http://www.marketingatretailnews.com/article/35124.aspxFri, 11 Sep 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/35122.aspxPOPAI, The Global Association for Marketing at Retail, (www.POPAI.com) has announced that Hershey's has become a sponsor of POPAI's Marketing at Retail Initiative (MARI) research."Hershey's is pleased to be involved with this groundbreaking project," said Susan La Pointe, Director of Shopper Insights, Hershey's. "Successful shopper marketing is contingent upon understanding the shopper reactions to Marketing at Retail, andhttp://www.marketingatretailnews.com/article/35122.aspxFri, 11 Sep 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/35118.aspxAdtekMedia, which owns PumpTop TV a digital network, has announced a variety of technological enhancements designed to help advertisers, retailers and content providers better target and engage its unique, monthly audience of 12 million motorists at service stations nationwide.  Available on the PumpTop TV network as well as to private network operators, the new capabilities hyper target consumers and markets via critical criteria such as zip codes, dayparts, in-store sales, and content. Inhttp://www.marketingatretailnews.com/article/35118.aspxThu, 10 Sep 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/35120.aspxAd-ology Research has announced the availability of the Marketing Forecast iPhone application and a new Web site for the advertising and marketing industryThe Marketing Forecast iPhone application is designed to keep strategic advertisers and marketers up-to-speed on industry research, news, and trends. It provides a continuous stream of marketing and consumer insights from Ad-ology Research and other top research firms.The app also features U.S. economic trends, trending topicshttp://www.marketingatretailnews.com/article/35120.aspxThu, 10 Sep 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/34448.aspxROA, the Research On Asia Group, has introduced a free 15-page white paper titled “Mobile and Digital Signage Market in Japan” that provides a market forecast until 2015. ROA estimates that the current market size of digital signage is almost $738.4 million (JPY 70 billion) and will grow to $7.38 billion (JPY 700 billion) by 2015.According to the study, the recognition level of digital signage is lower in Japan compared to other countries, but the market is expected to growhttp://www.marketingatretailnews.com/article/34448.aspxThu, 20 Aug 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/34450.aspxRetail Media Company, LLC, a digital signage business based in Los Angeles, California, www.retailmediacompany.com announced today that it has executed an agreement with BP making it BP's US provider for digital signage, both at the pump and in the convenience store. RMC plans to build out a network of screens above the pumps in a thousand or more BP and ARCO branded gas stations in the United States. The deal is the culmination of an RFP process that began in July, 2008, during which RMChttp://www.marketingatretailnews.com/article/34450.aspxThu, 20 Aug 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/34452.aspxRed Carpet Runway, (RCR), America’s premier red carpet and backdrop company, has teamed with Clarins, the European leader in luxury skincare for over 50 years to launch the Clarins Red Carpet Runway branded in-store events. The six month long promotion aims to generate excitement and increase brand awareness with new customers to the Clarins brand.Beginning this month, 140 department stores across the US will be hosting in-store events, where consumers are invited to stop in forhttp://www.marketingatretailnews.com/article/34452.aspxThu, 20 Aug 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/34454.aspxDigital signage technology provider STRATACACHE has announced the opening of the new STRATACACHE SuperLab, a state-of-the-art customer experience center located within its headquarters in Dayton, Ohio.The 10,000-square-foot lab showcases the latest digital media presentation, measurement, delivery, interactivity and acceleration technologies for marketing, communications, training, and IT professionals across multiple market segments and professional disciplines.Thehttp://www.marketingatretailnews.com/article/34454.aspxThu, 20 Aug 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/33648.aspxDigital media, including digital signage, interactive digital kiosks, and in-store mobile marketing applications, are the hot areas of marketing at retail.The 2009 edition of the Digital Signage Directory — the industry's most trusted resource for matching buyers and sellers — will soon be in production, so now is the time to check your current listing and make sure it is up to date.Don't have a listing in the Digital Signage Directory? Then how can the thousands of digitalhttp://www.marketingatretailnews.com/article/33648.aspxThu, 06 Aug 2009 00:00:00 GMThttp://www.marketingatretailnews.com/article/32902.aspxI am honored again this year, to be the Chair of the Judges Panel for the DIGI Awards,  and I am happy to announce that Digital Signage Magazine together with The Digital Signage Group is now accepting entries for the 2009 DIGI Awards. Enter at www.digitalsignagedirectory.comThe winners will be announced at a ceremony during the fall Digital Signage Show in New York City at Javits Convention Center, November 10-11, 2009.The DIGI Awards is the only industry award program thathttp://www.marketingatretailnews.com/article/32902.aspxThu, 09 Jul 2009 00:00:00 GMTDavid Keene