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October 14, 2006
BlueFire Digital is releasing the BlueFire MS Standard Edition Mobile Marketing product for digital signage. The BlueFire MS Standard Edition allows digital signage network operators to reach consumers on their most personal possessions: mobile phones and PDAs.
With BlueFire MS SE, digital signage networks can offer interactivity to their audiences via Bluetooth technology, which is built into many mobile phones and PDAs. Unlike the SMS messaging used by some digital-signage operators for interactive applications—it doesn't involve a charge for the consumer.
BlueFire MS Standard Edition allows customers to receive such as music, video trailers, ring tones, wallpapers, sale and promotional items, coupons and catalogs on their mobile devices.
A developer's kit and API are also available for digital signage software developers and DS Network operators. For more information, visit www.bluefiredigital.com.
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