GestureTek Inc., has announced that its 3D depth tracking technology will be used for a gesture-based interactive digital signage display for telecom giant Sprint. GestureTek also announced the granting of a third patent for its 3D depth tracking and image visualization technology.

“GestureTek ‘s 3D tracking technology, embedded in the Hitachi gesture control television set, has sparked such interest that we have been conducting live demonstrations in forums such as the Wall Street Journal’s ‘All Things Digital’ Conference and The Today Show, to be aired next week,” says Francis MacDougall, GestureTek’s Co-Founder and Chief Technology Officer.

“For more than 20 years, GestureTek has been creating 2D and 3D tracking technology and evangelizing video gesture control as the next step in computer human interaction,” says Vincent John Vincent, GestureTek’s Co-Founder and President.  “With more than 4000 public installations worldwide and a robust library of video gesture control technologies, applications and patents, GestureTek has blazed the trail in 3D depth tracking and gesture control and is a leader in the market today.”

GestureTek’s 3D Tracking & Control System Used in Sprint 3D Interactive Digital Signage Campaign

Sprint’s 3D depth sensing interactive display screen, with mobile phone connectivity, will track people’s body movements and respond by sending a Sprint promotional message that follows them whenever they walk in front of the interactive billboard.  The interactive motion-detecting advertising message will invite users to create their own personalized interactive wall art on Sprint’s gesture control screen, by calling Sprint on their mobile phone. The case study and video of Sprint’s interactive campaign, installed with partner Mission Electronics, can be seen at www.gesturetek.com/3ddepth/businesscases/businesscase-sprint.php.